Blue Moon Digital25 NGO | ₹10 Crore Spend | 95% Retention | 6 Sectors
Positive-ROAS fundraising for NGOs
Scaling NGOs Across Hunger & Nutrition, Healthcare, and Education to ₹20 Lakh+ Per Month Through a Predictable Funding System That Has Generated ₹10 Crore+ in Funding
Positive-ROAS fundraising isn't just about money. It's about sustaining programmes built with passion and purpose, without turning your NGO into a money-draining machine.
Book your 1-2-1 Clarity CallScreenshots from the campaigns
Book your 1-2-1 Clarity Call
We look at your current fundraising, digital presence, donor acquisition, campaigns, positioning and conversion journey to identify the biggest gaps and opportunities — before we ever get on a call.
Prefer email? Write to us directly at prayas@bluemoonscale.com.
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01 / THE PROBLEM
You've got a great cause. So why is the funding pipeline bleeding?
If your NGO is doing meaningful work but still struggling to raise funds consistently, the problem may not be your programme. It may be the funding system around it. And every month you don't fix it, your impact gets harder to sustain.
/ Funding leak 01
Great work. Not enough donors.
Your programmes are creating real impact, but very few people know about them. Your digital presence isn't communicating the story, credibility and impact strongly enough to turn attention into donations.
◆ Fix: Stronger digital identity + impact storytelling + donor acquisition system
/ Funding leak 02
Donations come. Then they stop.
You raise money through campaigns, but every new programme means starting the fundraising process from zero. There is no predictable acquisition or retention system behind your campaigns.
◆ Fix: Performance fundraising + donor journeys + recurring giving systems
/ Funding leak 03
Great NGO. Unclear funding story.
Your website says one thing. Your social media says another. Your founder tells a different story. Potential donors and CSR partners struggle to understand what you do, who you help and why they should fund you.
◆ Fix: Clear positioning + 12-word impact story + CSR-ready digital ecosystem
02 / THE FOUNDER
Meet the man behind the success.
Prayas Sarwadhikari
The Fundraising Strategist Who Builds Systems, Not Just Campaigns
Prayas helps NGOs build predictable fundraising systems that go beyond one-time campaigns and constant donor chasing. Having experienced poverty firsthand, he brings a personal connection to the cause, backed by years of experience in digital fundraising, performance marketing and NGO growth. He has helped organisations scale their funding across Hunger & Nutrition, Healthcare and Education.
“Great programmes deserve great funding systems. Impact should never stop because the money did.”
Prayas Sarwadhikari
Featured in Attention India: “From Growing Up in a Slum to Building Funding Systems for NGOs”
03 / AS SEEN ON
Press coverage
Syndicated coverage of “From Growing Up in a Slum to Building Funding Systems for NGOs”, originally published by Attention India.
04 / WHAT THEY SAY
Hear it from the causes we work with.
Real stories from organisations that turned their mission into measurable, sustainable fundraising.
“Prayas goes beyond ads he’s proactive, growth-focused, and results-driven. Highly recommend him as a marketing partner.”
“Transparency was our biggest gap with major donors. Blue Moon gave us a dashboard we could actually put in front of them — and three of our largest gifts this year came right after that first walkthrough.”
“Prayas goes beyond ads he’s proactive, growth-focused, and results-driven. Highly recommend him as a marketing partner.”
“Transparency was our biggest gap with major donors. Blue Moon gave us a dashboard we could actually put in front of them — and three of our largest gifts this year came right after that first walkthrough.”
“Prayas goes beyond ads he’s proactive, growth-focused, and results-driven. Highly recommend him as a marketing partner.”
“Transparency was our biggest gap with major donors. Blue Moon gave us a dashboard we could actually put in front of them — and three of our largest gifts this year came right after that first walkthrough.”
“The team treated our campaign like their own. Six weeks in, we'd already recovered the year's cost of the platform, and our small team finally has time to talk to donors instead of chasing spreadsheets.”
“The team treated our campaign like their own. Six weeks in, we'd already recovered the year's cost of the platform, and our small team finally has time to talk to donors instead of chasing spreadsheets.”
“The team treated our campaign like their own. Six weeks in, we'd already recovered the year's cost of the platform, and our small team finally has time to talk to donors instead of chasing spreadsheets.”
“The team treated our campaign like their own. Six weeks in, we'd already recovered the year's cost of the platform, and our small team finally has time to talk to donors instead of chasing spreadsheets.”
“The team treated our campaign like their own. Six weeks in, we'd already recovered the year's cost of the platform, and our small team finally has time to talk to donors instead of chasing spreadsheets.”
“The team treated our campaign like their own. Six weeks in, we'd already recovered the year's cost of the platform, and our small team finally has time to talk to donors instead of chasing spreadsheets.”
05 / FAQ
Frequently asked questions
This 1-2-1 is designed for NGO founders, trustees and senior leaders who want to build a predictable fundraising system and scale their monthly funding.